Webinars

Wrapping up 2023: Transfer pricing trends and key takeaways

Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Webinars

Wrapping up 2023: Transfer pricing trends and key takeaways

Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Webinars

Wrapping up 2023: Transfer pricing trends and key takeaways

Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Webinars

Wrapping up 2023: Transfer pricing trends and key takeaways

Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Speaker
Viktorija Mackute
Global Director Transfer Pricing at Trivium Packaging

Viktorija is a transfer pricing professional with more than 12 years of experience in this field.

Speaker
Erik Knijnenburg
Global Head of Tax and Transfer Pricing at Hennes&Mauritz
Speaker
John Willows
Group Senior Transfer Pricing Manager at Mott McDonald

John is a highly skilled transfer pricing specialist with over 10 years of experience in the field. He began his career at EY in the Financial Services Transfer Pricing team in London.

Webinars

Wrapping up 2023: Transfer pricing trends and key takeaways

Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Why you should download

Why you should watch

Wrapping up 2023: Transfer pricing trends and key takeaways

14.12.2023
Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

  • Viktorija Mackute, Global Director Transfer Pricing at Trivium Packaging
  • Erik Knijnenburg, Global Head of Tax and Transfer Pricing at Hennes&Mauritz
  • John Willows, Group Senior Transfer Pricing Manager at Mott MacDonald

​​​​The webinar is hosted ​​​​Borys Ulanenko, the founder of Armslength.ai and adviser Aibidia.

Meet the authors

Speaker
Viktorija Mackute
Global Director Transfer Pricing at Trivium Packaging

Viktorija is a transfer pricing professional with more than 12 years of experience in this field. She has joined a newly formed tax team of Trivium Packaging almost 2 years ago and is in charge of the global transfer pricing matters of the group.

She has started her career in one of the Big 4 firms where she was supporting clients in various industries on a wide range of transfer pricing matters. Before joining Trivium Packaging, she was part of the in-house global transfer team at one of the biggest chemical manufacturers in the World.    

Speaker
Erik Knijnenburg
Global Head of Tax and Transfer Pricing at Hennes&Mauritz

Erik Knijnenburg is Global Head of Tax and Transfer Pricing at H&M, where he oversees tax and TP compliance, audit procedures, and dispute resolution for the group worldwide. With a career spanning both finance and operations, Erik combines hands-on retail experience - having served as Country Manager for H&M Netherlands and supported the company’s international expansion - with deep technical expertise in corporate tax and transfer pricing.

Speaker
John Willows
Group Senior Transfer Pricing Manager at Mott McDonald

John is a highly skilled transfer pricing specialist with over 10 years of experience in the field. He began his career at EY in the Financial Services Transfer Pricing team in London, where he received extensive training and developed a deep understanding of the intricacies of transfer pricing. In 2015, John moved in-house and has since worked as an in-house transfer pricing specialist for several large companies across a diverse range of industries, including broadcast media, travel, manufacturing, and engineering consultancy.

Throughout his career, John has assisted these companies with all manner of transfer pricing matters, drawing on his extensive expertise in Operational Transfer Pricing. His proficiency extends to setting up transfer pricing teams and operations post M&A activity, as well as establishing and managing transfer pricing functions from scratch. His hands-on experience in building transfer pricing teams and operations from the ground up has further enriched his comprehensive understanding of the field. In his current role, John leads a team that is responsible for managing all Group TP matters, including the preparation of TP compliance documentation, dealing with TP tax disputes, TP audits, TP policy setting, and any other TP related matters. Recently, John has expanded his expertise to include tax automation, reflecting his commitment to staying on the cutting edge of his field. He holds a degree in Business Management, is an ADIT qualified professional, and is currently working towards another professional qualification, a Diploma in Tax Technology (DITT).

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REPORTS

Wrapping up 2023: Transfer pricing trends and key takeaways

Time to reflect on the 2023 landscape of transfer pricing. Watch an enlightening webinar where industry luminaries will guide you through discussions on the hottest topics shaping the future of transfer pricing.

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study