Webinars

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

Webinars

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

Webinars

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

Webinars

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

Speaker
Tom Nuorivaara
Head of Product Design and Co-Head of Platform Product at Aibidia
Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning.

Webinars

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

Why you should download

Why you should watch

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

29.5.2025
Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

AI is making headlines, but what does it actually mean for transfer pricing?

In this webinar, we’ll take a closer look as to where AI stands today in the transfer pricing context and what it specifically represents. Whether you're just getting started or already exploring AI solutions, especially in TP, this session will give you practical insights with real use cases.

Here’s what we’ll cover:

  • What is AI (and what it isn’t) in the context of transfer pricing
  • Where AI delivers real value in TP today with practical use cases
  • Discussion on the difference between generic AI tools and purpose-built ones
  • The challenge of unstructured TP data, and how AI can help with it
  • Key insights from the Aibidia Industry Report 2025 on AI adoption on TP
  • Live demo with TP Aurora to see AI applied in practice
  • What’s coming next with AI agents and the future of TP automation

Watch our webinar and get useful insights on the future of AI in transfer pricing and see the technology in action for yourself.

Meet the authors

Speaker
Tom Nuorivaara
Head of Product Design and Co-Head of Platform Product at Aibidia

Tom Nuorivaara is the Head of Product Design and Co-Head of the Aibidia Platform Product, bringing over 15 years of experience in software development and digital product design. At Aibidia, he drives the design of cutting-edge tools that empower businesses to streamline and modernize their transfer pricing operations. Throughout his career, Tom has shaped digital products and services that combine intuitive design with practical solutions, making complex workflows simpler and more efficient.

Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning. With over 10 years of experience in research and B2B SaaS product marketing, she has launched multiple products and closely follows emerging trends, including the evolving role of AI. Throughout her career, Blerina has focused on bridging the gap between customer needs, product insights, and market shifts to help teams create solutions and clearly communicate their value in the market.

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REPORTS

What AI Really Means for Transfer Pricing: Hype, Reality, and What’s Next

Get a clear overview of how AI is actually being used in transfer pricing and where it’s headed next.

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study