Webinars

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

Webinars

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

Webinars

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

Webinars

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

Speaker
Ana Catarina Lopes Vieira
VP of Tax at Remote
Speaker
Lina Staugaite
Tax Technology Manager at MAN Energy Solutions
Speaker
Igor Groenewegen-Mackintosh
Global Head of Tax at Xebia
Speaker
Borys Ulanenko
Advisor to Aibidia and ArmsLength AI founder
Webinars

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

Why you should download

Why you should watch

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

22.5.2024
Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

This webinar, based on Aibidia's 2024 report, offers a comprehensive overview of current trends in transfer pricing technology adoption, the challenges and opportunities it presents, and a glimpse into the future of AI and large language models (LLMs) in transfer pricing.

In this session, we will delve into the findings together with Ana Vieira from Remote, Lina Staugaite from MAN Energy Solutions and Igor Groenewegen-Mackintosh from Xebia, highlighting key areas such as:

  • Shift Towards Technology: Learn about the move from conventional tools to specialized software and platforms in transfer pricing, as well as why many companies continue to rely on traditional tools for transfer pricing tasks.
  • Technology Options for Transfer Pricing: Explore the range of technology strategies from self-made automation, specialized software, to comprehensive platforms, and how they are shaping the future of transfer pricing.
  • Technology Adoption Strategies: Discuss the trends in technology adoption among organizations and the factors influencing their decisions.
  • AI and LLMs Outlook: Explore the expectations for the use of AI and large language models like ChatGPT in transfer pricing, from task-specific applications to regular use across various processes.

This webinar is designed for transfer pricing professionals, CFOs, tax advisors, and IT specialists keen on understanding and leveraging technology for efficient and compliant transfer pricing management. Whether you're evaluating new technologies, interested in automating processes, or curious about the potential of AI and LLMs in transfer pricing, this session will offer valuable perspectives and insights.

Meet the authors

Speaker
Ana Catarina Lopes Vieira
VP of Tax at Remote

Ana Catarina Lopes Vieira is VP of Tax at Remote, where she helps scale global finance and compliance for a hyper-growth technology company. She brings a unique blend of in-house leadership and more than a decade in advisory, having previously held senior tax roles at PwC with a focus on international structuring and compliance.

Speaker
Lina Staugaite
Tax Technology Manager at MAN Energy Solutions
Speaker
Igor Groenewegen-Mackintosh
Global Head of Tax at Xebia
Speaker
Borys Ulanenko
Advisor to Aibidia and ArmsLength AI founder

Borys Ulanenko is a Digital Transfer Pricing Expert. Borys has more than 10 years of experience in transfer pricing, with a background in industry and consulting. In addition to advising Aibidia, Borys is the founder of the educational platform StarTax Education and the AI-driven solution ArmsLength.ai.

Borys is passionate about sharing his knowledge and experience with others. He loves explaining complex transfer pricing concepts in simple words and sharing his expertise with Aibidia and the tax community. He sees his mission in demystifying transfer pricing and making this exciting area of international tax available to everyone.

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REPORTS

Transfer Pricing Technology Trends – Insights from Aibidia's 2024 Report

Are you curious about the role of technology in revolutionizing transfer pricing processes? Wondering how the adoption of new technologies compares to the reliance on traditional tools within the industry?

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study