Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning. With over 10 years of experience in research and B2B SaaS product marketing, she has launched multiple products and closely follows emerging trends, including the evolving role of AI. Throughout her career, Blerina has focused on bridging the gap between customer needs, product insights, and market shifts to help teams create solutions and clearly communicate their value in the market.

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As Director Tech & Data and a member of the Executive Board at IBFD, Tjerk de Greef is leading the implementation of the AI strategy and champions product design thinking and cultivates an experimental mindset around the application of advanced technologies. Tjerk holds a PhD from Delft University of Technology, where he was an early adoptor of agentic thinking supporting humans —intelligent digital assistants. With over a decade of leadership experience in AI and search technologies, Tjerk brings deep expertise in architecture strategy and the delivery of AI-based SaaS solutions at scale. His approach is rooted in user experience design methodologies, ensuring that technology development is both impactful and user-centric.

Adrian Maasch is the International Tax and Transfer Pricing Leader at Super Group (SGHC) Limited, a group listed on the New York Stock Exchange with significant operations across EMEA under its Betway, Jackpot City and Spin brands. Adrian has extensive experience across Western Europe and APAC and specialises in global structuring, IP valuation and migration, complex financial instruments, tax controversy, and leading audit defences and APA strategies across multiple jurisdictions. Prior to joining Super Group, Adrian advised on transfer pricing for US, European and Chinese headquartered banks, designed transfer pricing models for global private equity, reinsurers, and hedge funds, and led transfer pricing due diligence for high-profile US and European M&A transactions.