Blog

The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

Blog

The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

Blog

The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

Blog

The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

Blog

The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

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The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

26.1.2021

Greg Saint James — VP Global Marketing Aibidia

The Aibidia Digital Transfer Pricing Platform goes well beyond transfer pricing documentation to cover advanced analytics for Country-by-Country (CbC) and Value Chain, which are increasingly important in explaining and defending transfer pricing strategy to tax authorities. The Aibidia team has spent a significant amount of time developing visualization options in both areas to help tax teams gain more insight from these typically complicated data sets. Our visual dashboards are even interactive, allowing the viewer to dive deeper into the data and model various scenarios in real-time.

In developing the analytics capabilities for Value Chain, our team of engineers and transfer pricing experts looked into many different visualizations to find the one that provided the most informative view and intuitive interactivity. In the end, the team determined the “Sunburst Chart” was the best way to represent the allocation of Value Chain. We are confident that our customers will have a strong affinity to this view as well.

As you can see from this example below, the “Sunburst” provides a view of the allocation of value generated by the group to help evaluate if profit allocation is optimized and aligned with the overall transfer pricing strategy. When a user clicks on any one part of the chart, they can see how the profit is allocated by entity and functions, risks and assets in the context of the value chain set-up.

With a fast click, users can change their view to “role-based” and the chart immediately adjusts, providing a fast and informative way to inspect value chain data from several perspectives.

These sunburst charts and the entire value chain analytics part of the Aibidia platform are ultimately designed to improve how organizations communicate with all stakeholders across APAs, MAPs, and tax audits. Together with powerful CbC analytics and automation of documentation, this set of capabilities is a key reason why Aibidia is the #1 Digital Transfer Pricing Platform in the marketplace covering your transfer pricing workflows.

Ultimately, we see these capabilities providing organizations with new ways to unlock value and gain insight. The Aibidia team is hard at work looking into other breakthroughs in visualization and real-time modeling, knowing it will be hard to top the “Sunburst.”

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REPORTS

The “Sunburst Chart” Has its Day in the Sun for Transfer Pricing Data

Hereʼs Why You Should Get the Report

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See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

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Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
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While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study