Blogs

Aibidia Wrapped 2025

Blogs

Aibidia Wrapped 2025

Blogs

Aibidia Wrapped 2025

Blogs

Aibidia Wrapped 2025

Blogs

Aibidia Wrapped 2025

Why you should download

Why you should watch

Aibidia Wrapped 2025

19.12.2025

As we close out the year, we want to appreciate everything you’ve contributed to Aibidia’s 2025 journey. With your support, we have launched new AI-powered innovation with IBFD, elevated our Compliance and OTPM solutions, released the 2nd edition of the annual Aibidia Industry Report, secured Series B funding, and grown our team across three offices - making this year truly transformative.

Let’s revisit the year we shaped together and how the transfer pricing landscape has evolved in 2025.

How Aibidia solutions evolved in 2025

Introducing TP Aurora

In collaboration with IBFD, we launched TP Aurora, an AI research assistant for TP that combines Aibidia's technology with IBFD's extensive transfer pricing data to automate the research process.

Major advancements across Aibidia Compliance and OTPM solutions:

We introduced German Transaction Matrix and CbCR Switzerland in Aibidia Compliance, strengthened Local File and Master File generation. For Aibidia OTPM, we launched transactional P&L monitoring and multi-level segmentation, overhauled mapping management, and made it easier to manage access and audits with exports and performance improvements.

Meeting TP community online and offline

In 2025, we engaged with the transfer pricing community at major industry events, including TPMinds International, ITR Global Transfer Pricing Forum Europe, and Gartner CFO Conference.

We also hosted multiple virtual webinars that attracted over 1,000 attendees, featuring expert speakers from leading organizations such as IBFD, H&M, Remote, SuperGroup, and Sanofi.

Watch the replays:

2025 Highlights

Released the Aibidia 2025 Industry report - The State of Transfer Pricing

We surveyed over 140+ MNEs and advisory firms to understand their TP practices, challenges they're facing and priorities in upcoming years. Here’s what we learned:

  • Heightened tax authority demands are driving up the time and money TP teams spend on audits.
  • Only 35% of companies have a well-defined OTP process, while 24% have none at all.
  • 72% of companies have fragmented data environments, while centralized data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.
  • 42% of MNEs are investing in specialist software, reducing reliance on traditional tools.

Raised $28M Series B to expand AI-powered financial tax technology

We have closed our Series B funding round at $28M to expand tax technology operations into the US market.

Expanded our team across Helsinki, London and New York

We've scaled our global team to deliver world-class transfer pricing solutions and expertise to clients worldwide.

And that’s a wrap for 2025. Thank you for being part of our journey and celebrating these milestones with us. Stay tuned for what we have for you in 2026.

We wish you a restful holiday season and a successful 2026!

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REPORTS

Aibidia Wrapped 2025

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study