Webinars

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

Webinars

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

Webinars

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

Webinars

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

Speaker
Andrei Maretski
Senior Account Executive

Andrei Maretski is a Senior Account Executive at Aibidia, where he works with multinational companies to improve transfer pricing processes through automation, better data, and scalable technology. He helps tax and finance teams explore more efficient, controlled, and audit-ready ways of managing TP documentation.

Speaker
Marlon Manto
Solutions Director

Marlon Manto is Solutions Director at Aibidia, where he leads the charge in helping multinational enterprises modernize their operational transfer pricing (OTP) through smart, scalable technology.

Webinars

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

Why you should download

Why you should watch

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

July 2, 2026

Half of TP teams are spending 50 to 200 hours on audit responses, yet only 13% feel truly prepared (Aibidia Industry Report 2025). For most teams, the time goes to manual work: data cleanup, section jumping, and reconciliation that takes time and creates risk. In 2026, that status quo is the biggest bottleneck to scaling your function.

Join our product demo to see how modern TP teams are moving to a centralised, automated operating model with Aibidia. We'll show you how TPDoc uses AI and automation to turn messy data into structured, defensible documentation, including a first look at our newest release, Analytics in TPDoc.

What you can expect to see in 30 minutes:

  • One connected system. Bring source data, documentation, and workflows together and cut the manual admin.
  • Analytics in TPDoc (new). Spot material year-on-year changes and reconcile counterparty values automatically, so you catch issues before an auditor does.
  • Audit readiness by design. Build consistency and defensibility into every step.
  • Room to scale. Let automation handle the repetitive work so your team focuses on judgment.

Join us to see how modern TP teams are building the operating model for the next era of transfer pricing.

Meet the authors

Speaker
Andrei Maretski
Senior Account Executive

Andrei Maretski is a Senior Account Executive at Aibidia, where he works with multinational companies to improve transfer pricing processes through automation, better data, and scalable technology. He helps tax and finance teams explore more efficient, controlled, and audit-ready ways of managing TP documentation.

Speaker
Marlon Manto
Solutions Director

Marlon Manto is Solutions Director at Aibidia, where he leads the charge in helping multinational enterprises modernize their operational transfer pricing (OTP) through smart, scalable technology. With over 14 years of experience in SAP-driven transformation and five years in Big 4 consulting, Marlon brings a rare blend of deep technical ERP knowledge and strategic transfer pricing insight.

Transform your approach to transfer pricing now

Cancel anytime. Backed by TP experts.
7-day free trial
Set up instantly
Up-to-date, accurate answers
REPORTS

The New Operating Model for Transfer Pricing: Centralised, Automated, Audit-Ready

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

Download the report

Submit the form below to access your report.

By submitting this form, I confirm that I have read the Privacy Policy and agree to the processing of my personal data by Aibidia for the stated purposes.
Thank you! The report will be sent to your inbox.

Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study