Webinars

[On Demand] From Hype to Help: Where AI Is Working in Transfer Pricing

Webinars

[On Demand] From Hype to Help: Where AI Is Working in Transfer Pricing

Webinars

[On Demand] From Hype to Help: Where AI Is Working in Transfer Pricing

Webinars

[On Demand] From Hype to Help: Where AI Is Working in Transfer Pricing

Speaker

Bas van Houts

Head of Corporate Tax and Transfer Pricing

Bas van Houts is Head of Corporate Tax and Transfer Pricing at STMicroelectronics. Based in Switzerland, he leads the company’s corporate tax and transfer pricing function with a strong focus on automation, efficiency, and building a more scalable in-house tax technology capability. Bas brings a practical perspective on modernising transfer pricing processes and reducing reliance on manual work and external advisors.

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Speaker

Luis Nouel

Manager LATAM, MEA & Bulletin of International Taxation Teams

Luis Nouel is Leader of the Latin American Knowledge Group, Transfer Pricing and VAT Specialist groups at IBFD. He brings an international perspective on tax developments and practical insights across regions, supporting global tax professionals through research, analysis, and thought leadership.

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Speaker

Tom Nuorivaara

Head of Product Design and Co-Head of Platform Product at Aibidia

Speaker

Blerina Halili

Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning.

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Webinars

[On Demand] From Hype to Help: Where AI Is Working in Transfer Pricing

Why you should download

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Resources

Webinars

Artificial Intelligence is rapidly moving from buzzword to business-critical capability in transfer pricing - but what does this mean in practice?

See experts from STMicroelectronics, IBFD and Aibidia in a lively AI discussion. Drawing on first hand experience from the field and insights from Aibidia’s recent State of Transfer Pricing Report, this conversation explored how AI is being applied today across TP workflows and what leading organizations are doing to stay ahead.

We dig into practical perspectives to help the TP community move from theory to action.

What Tax and TP teams will take away:

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- Real-world AI use cases in transfer pricing; where it’s delivering value today
- Key challenges and risks to consider when adopting AI in TP
- Practical steps to start or scale AI within your transfer pricing function

Watch the recording to understand how AI can deliver tangible impact to your TP operations.

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Get the Recording

Meet the authors

Speaker

Bas van Houts

Head of Corporate Tax and Transfer Pricing

Speaker

Luis Nouel

Manager LATAM, MEA & Bulletin of International Taxation Teams

Speaker

Tom Nuorivaara

Head of Product Design and Co-Head of Platform Product at Aibidia

Tom Nuorivaara is the Head of Product AI and Head of Product Design at Aibidia, bringing over 15 years of experience in software development and digital product design. At Aibidia, he drives the design of cutting-edge tools that empower businesses to streamline and modernize their transfer pricing operations. Throughout his career, Tom has shaped digital products and services that combine intuitive design with practical solutions, making complex workflows simpler and more efficient.

Speaker

Blerina Halili

Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning. With over 10 years of experience in research and B2B SaaS product marketing, she has launched multiple products and closely follows emerging trends, including the evolving role of AI. Throughout her career, Blerina has focused on bridging the gap between customer needs, product insights, and market shifts to help teams create solutions and clearly communicate their value in the market.

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