Webinars

From Hype to Help: Where AI Is Working in Transfer Pricing

Webinars

From Hype to Help: Where AI Is Working in Transfer Pricing

Webinars

From Hype to Help: Where AI Is Working in Transfer Pricing

Webinars

From Hype to Help: Where AI Is Working in Transfer Pricing

Speaker
Bas van Houts
Head of Corporate Tax and Transfer Pricing

Bas van Houts is Head of Corporate Tax and Transfer Pricing at STMicroelectronics. Based in Switzerland, he leads the company’s corporate tax and transfer pricing function with a strong focus on automation, efficiency, and building a more scalable in-house tax technology capability. Bas brings a practical perspective on modernising transfer pricing processes and reducing reliance on manual work and external advisors.

Speaker
Luis Nouel
Manager LATAM, MEA & Bulletin of International Taxation Teams

Luis Nouel is Manager of the LATAM, MEA and Bulletin of International Taxation teams at IBFD. He brings an international perspective on tax developments and practical insights across regions, supporting global tax professionals through research, analysis, and thought leadership.

Speaker
Tom Nuorivaara
Head of Product Design and Co-Head of Platform Product at Aibidia
Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning.

Webinars

From Hype to Help: Where AI Is Working in Transfer Pricing

Why you should download

Why you should watch

From Hype to Help: Where AI Is Working in Transfer Pricing

May 21, 2026

Artificial Intelligence is rapidly moving from buzzword to business-critical capability in transfer pricing - but what does this mean in practice?

Join experts from STMicroelectronics, IBFD and Aibidia for an AI discussion that cuts through the hype. Drawing on first hand experience from the field and insights from Aibidia’s recent State of Transfer Pricing Report, this conversation will explore how AI is being applied today across TP workflows and what leading organisations are doing to stay ahead.

For 45 minutes, we’ll dig into practical perspectives to help the TP community move from theory to action.

What Tax and TP teams will take away:


   - Real-world AI use cases in transfer pricing; where it’s delivering value today
   - Key challenges and risks to consider when adopting AI in TP
   - Practical steps to start or scale AI within your transfer pricing function
   
Register to understand how AI can deliver tangible impact to your TP operations.

Meet the authors

Speaker
Bas van Houts
Head of Corporate Tax and Transfer Pricing

Bas van Houts is Head of Corporate Tax and Transfer Pricing at STMicroelectronics. Based in Switzerland, he leads the company’s corporate tax and transfer pricing function with a strong focus on automation, efficiency, and building a more scalable in-house tax technology capability. Bas brings a practical perspective on modernising transfer pricing processes and reducing reliance on manual work and external advisors.

Speaker
Luis Nouel
Manager LATAM, MEA & Bulletin of International Taxation Teams

Luis Nouel is Manager of the LATAM, MEA and Bulletin of International Taxation teams at IBFD. He brings an international perspective on tax developments and practical insights across regions, supporting global tax professionals through research, analysis, and thought leadership.

Speaker
Tom Nuorivaara
Head of Product Design and Co-Head of Platform Product at Aibidia

Tom Nuorivaara is the Head of Product Design and Co-Head of the Aibidia Platform Product, bringing over 15 years of experience in software development and digital product design. At Aibidia, he drives the design of cutting-edge tools that empower businesses to streamline and modernize their transfer pricing operations. Throughout his career, Tom has shaped digital products and services that combine intuitive design with practical solutions, making complex workflows simpler and more efficient.

Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning. With over 10 years of experience in research and B2B SaaS product marketing, she has launched multiple products and closely follows emerging trends, including the evolving role of AI. Throughout her career, Blerina has focused on bridging the gap between customer needs, product insights, and market shifts to help teams create solutions and clearly communicate their value in the market.

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Up-to-date, accurate answers
REPORTS

From Hype to Help: Where AI Is Working in Transfer Pricing

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study