Webinars

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

Webinars

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

Webinars

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

Webinars

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

Speaker
Maria Helander
VP of Product

Maria Helander is Aibidia’s VP Product, leading the company’s product organization and helping shape the strategic direction of Aibidia’s platform and solutions. She works closely across product, design, and cross-functional teams, with experience spanning compliance, data, integrations, and platform development. Maria is a frequent voice in customer and roadmap discussions, bringing a practical perspective on how Aibidia’s products evolve to meet client needs.

Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning.

Webinars

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

Why you should download

Why you should watch

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

May 7, 2026

72% of TP teams operate in fragmented data environments and that - not the AI itself - is what's blocking real value from automation and AI today.

Join our product demo with the VP of Product at Aibidia, Maria H., to hear why your data foundation is your AI strategy, and how Aibidia can help you:

  • Automate operational TP and documentation from a single defensible source of truth — cutting documentation time by up to 80%
  • Get instant, IBFD-sourced answers to country-specific TP questions with the AI research assistant, TP Aurora
  • Preview our Controversy Management AI, flagging audit risks before the tax authority does
  • Build on "controlled AI" outputs that are traceable, reviewable, and defensible

Save your seat and see how TP can finally run as a system.

Meet the authors

Speaker
Maria Helander
VP of Product

Maria Helander leads Aibidia’s product organization and helps shape the strategic direction of Aibidia’s platform and solutions. She works closely across product, design, and cross-functional teams, with experience spanning compliance, data, integrations, and platform development. Maria is a frequent voice in customer and roadmap discussions, bringing a practical perspective on how Aibidia’s products evolve to meet client needs.

Speaker
Blerina Halili
Product Marketing at Aibidia

Blerina Halili leads Product Marketing at Aibidia, where she drives go-to-market strategy and product positioning. With over 10 years of experience in research and B2B SaaS product marketing, she has launched multiple products and closely follows emerging trends, including the evolving role of AI. Throughout her career, Blerina has focused on bridging the gap between customer needs, product insights, and market shifts to help teams create solutions and clearly communicate their value in the market.

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REPORTS

From Data to AI: Future-Proofing Your Transfer Pricing Lifecycle

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study