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The Hottest Topics in Transfer Pricing in 2023

Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Blog

The Hottest Topics in Transfer Pricing in 2023

Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Blog

The Hottest Topics in Transfer Pricing in 2023

Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Blog

The Hottest Topics in Transfer Pricing in 2023

Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Blog

The Hottest Topics in Transfer Pricing in 2023

Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

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The Hottest Topics in Transfer Pricing in 2023

10.8.2023
Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

The transfer pricing world is always turbulent and evolving. However, 2023 will probably go into history as one of the pivotal years, similar to 2015 (BEPS Action Plan finalization). After visiting TPMinds International Conference 2023 and talking to the community, we decided to highlight some of the hottest topics, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Pillar Two: The Hottest Topic

The introduction of a global minimum tax of 15% and the incorporation of tax accounting concepts into tax law for the purposes of considering effective tax rates represent a fundamental shift in the way businesses are taxed. As countries adopt Pillar Two into domestic legislation, multinational and domestic top-up tax rules are coming into effect for accounting periods commencing on or after 31 December 2023.

The echo of Pillar Two was heard in almost every panel of the TPMinds Conference, emphasizing its impact on the international tax landscape and the need for organizations to adapt accordingly.


Pillar Two was definitely one of the hottest topics at TPMinds International 2023 event in London.

 

Since the end of the event, the OECD published "Tax Challenges Arising from the Digitalisation of the Economy – Administrative Guidance on the Global Anti-Base Erosion Model Rules (Pillar Two)” in July 2023. This guidance provides further clarification on the implementation of Pillar 2 and the associated compliance requirements for multinational enterprises.

New Brazilian Transfer Pricing Rules

The Brazilian Federal Senate recently passed Provisional Measure No. 1,152, introducing significant changes to Brazil's transfer pricing system. The measure shifts from Brazil's historical, formula-based transfer pricing rules to an arm's length standard consistent with the OECD Guidelines. The new rules also establish updated transfer pricing methods, documentation requirements, and considerable changes to the treatment of intangible assets, financial transactions, and business restructuring. As the Brazilian president is expected to sign the legislation, tax professionals are now anticipating comprehensive guidance from the Brazilian tax authorities on applying the arm's length principle.

Digital Transfer Pricing

During TPMinds Conference, our Founder, and CEO, Hannu-Tapani Leppänen, delivered an inspiring talk on how digital transfer pricing is revolutionizing the industry.

He shared real-life stories and experiences demonstrating how embracing technology can optimize processes, mitigate risks, and create strategic competitive advantages. Hannu's talk highlighted the importance of being a leader in the era of Tax Administration 3.0 by adapting to digital transformation and leveraging technology in transfer pricing practices.

Watch the inspirational talk "Readiness is the mission"  by Aibidia's CEO & Founder Hannu-Tapani Leppänen:

Meet the authors

Author
Pia Honkala
Co-Head of OTP Product at Aibidia

Pia Honkala has been working in taxation and transfer pricing for almost 15 years. She began her career in 2010 at PwC as a transfer pricing consultant. From 2013 to 2020, Pia took on an in-house role, heading the transfer pricing department, where she was responsible for everything related to transfer pricing across 60+ jurisdictions. Pia joined Aibidia in 2020 to lead OTP custom projects and oversee the Professional Services team. Since the beginning of this year, she has moved to the product side, where she now co-heads Aibidia OTP product development. Pia holds a master's degree in Economics from Aalto University in Helsinki, Finland.

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REPORTS

The Hottest Topics in Transfer Pricing in 2023

Discover the hottest topics in transfer pricing, including Pillar Two, new Brazilian transfer pricing rules, and digitalization.

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study