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How to Design and Implement an Operational Transfer Pricing Solution?

Blog

How to Design and Implement an Operational Transfer Pricing Solution?

Blog

How to Design and Implement an Operational Transfer Pricing Solution?

Blog

How to Design and Implement an Operational Transfer Pricing Solution?

Blog

How to Design and Implement an Operational Transfer Pricing Solution?

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How to Design and Implement an Operational Transfer Pricing Solution?

12.5.2022

Transfer pricing is one sub-function of tax that interacts and leverages the data from multiple functions/departments of MNE Groups, such as operations, finance, legal and human resources. Accordingly, designing and implementing the Operational Transfer Pricing (OTP) solution requires collaboration among various departments of the MNE Group, including the Information Technology (IT) department. Therefore, the success or failure of the OTP project depends mainly on how synced relevant departments are.

Before discussing how to design and implement OTP, first a short introduction to OTP and why is OTP so relevant for MNE Group these days?

What is OTP? And why is it so relevant?

There is no legal definition of the term operational transfer pricing or OTP. However, it simply means an accurate implementation of the transfer pricing policy in the financial and accounting records of the MNE group. Effective transfer pricing policy implementation translates into operational and financial outcomes that align with the designed policy and, consequently, with the arm's length standard. Furthermore, the right OTP assures that the agreed-upon transfer pricing policy is realistically working on the ground and across the group. In the transfer pricing lifecycle, OTP focuses on the price setting, monitoring and adjustments:

Typically, an OTP tool/ solution enables the automatic collection, validation, standardization, and categorization of system-based and non-system-sourced data in a single platform. The tool then analyses data to validate its alignment with the transfer pricing policy and generates an insightful dashboard for real-time monitoring of transfer pricing outcomes throughout the year.

The OTP is increasingly becoming relevant for MNEs due to the OECD base erosion and profit shifting (BEPS) recommendation on increased documentation, reporting and filing (including electronic filing) requirements. As a result, the tax administration can now access tremendous amounts of MNEs' data. With that, the focus of tax authorities has also shifted. They now evaluate whether the transfer pricing policies are accurately reflected in the financial results and are there an appropriate overall control framework to ensure that. However, historically, the ERP systems of MNEs are designed to generate data relating to business segments or for financial reporting purposes.

Therefore, they seldom provide the quality data required for transfer pricing analysis. The common observation is that the in-house tax team downloads the unstructured data from ERP systems and reworks it manually before sending it in a spreadsheet template to the headquarters or adviser for further processing. Handling a high volume of intercompany data on spreadsheets is not an intuitive process and is prone to human error. For these reasons, the OTP solution has become increasingly relevant for MNEs.

How to Evaluate, Designing and Implement OTP tool

Designing an OTP solution involves collaboration between various departments of the MNE Group. The tax/ transfer pricing team would typically lead the project, but a successful design and implementation require the involvement of other departments, particularly finance/ accounting, Information Technology (IT), and process improvement/ change (some large MNEs have teams to evaluate every change in the existing process).

Typically, the following steps are involved in evaluating, designing and implementing OTP solutions:

  • Understanding the existing set-up:
    The first step is to understand all (or important) inter-company transactions of the MNE Group and the existing process followed, including identifying key interfaces between different stakeholders and identifying their responsibilities.
  • Gap analysis:
    Identifying gaps in the existing process. There are multiple aspects to be analyzed at this stage to identify all possible gaps in the entire process. For example, there may be a gap in the level of data or the existing tool used or gaps in communication/ collaboration between departments.
  • Suggestive measures:
    After a detailed gap analysis, laying down all possible options for improving the process is the next step. This would also involve determining which parts of the process to automate and identifying potential challenges in effecting change.
  • Design:
    Based on the decision relating to areas of suggestive measures to be implemented, the next phase is to design the target state for the OTP model. In this phase, a new process would be designed around various aspects such as what data and in which form it would be collected, assigning the task to team members, determining target timelines, and assessing what tasks are low value-add or repetitive, which could be automated.
  • Transition:
    A transition plan, including change management activities, should be chalked out. This may involve handing over existing tasks to new process owners, defining new RACI matrices, etc.

Conclusion

While the OTP tool/ software is helpful to ensure that the actual financial outcomes of the MNE Group are in sync with the designed transfer pricing policy, designing and implementing the OTP tool requires a time commitment from various stakeholders and entails a cost for the MNE Group. Hence, the tax/ transfer pricing team of the MNE Group should first take a consensus from all the relevant stakeholders and also necessary budget approvals. Further, a detailed evaluation (as discussed above) should be done before investing in the OTP software. Typically, complex, high value and high-frequency transactions are suitable for considering OTP solutions.

Meet the authors

Author
Sunny Bilaney
Digital Transfer Pricing Leader, Asia-Pacific region

Sunny Bilaney is a Digital Transfer Pricing Leader, in the Middle East & APAC region at Aibidia Ltd. Sunny is an International Tax and Transfer Pricing expert with 14 years of experience. Before joining Aibidia, Sunny worked mainly with PwC and KPMG.

Sunny has authored 3 books on tax and transfer pricing. He also regularly contributes articles to internationally renowned publications such as IBFD, Tax Notes, Thomson Reuters, and Taxmann.

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How to Design and Implement an Operational Transfer Pricing Solution?

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Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study