Blog

Employee stories: Borys Ulanenko

Blog

Employee stories: Borys Ulanenko

Blog

Employee stories: Borys Ulanenko

Blog

Employee stories: Borys Ulanenko

Blog

Employee stories: Borys Ulanenko

Why you should download

Why you should watch

Employee stories: Borys Ulanenko

17.1.2023

Meet Borys Ulanenko, a Digital Transfer Pricing Category Lead at Aibidia. He focuses on defining a new digital transfer pricing category, developing transfer pricing applications, and contributing to marketing.

Hi Borys! Tell about yourself and your background.

My name is Borys Ulanenko, and I am a digital transfer pricing expert at Aibidia. I’ve worked in transfer pricing for the last 10 years, both in advisory and in-house. I originally come from Ukraine, and I have lived in Poland for the last 7 years.

How’s your current role at Aibidia? What does a typical day in your role look like?

First of all, I work remotely from Poland and travel to Helsinki once a month to meet the team face-to-face.

Every working day is unique, but there are some patterns - I usually have catch-ups with our product team, where we brainstorm new product ideas. I also regularly connect with marketing folks, and we come up with new marketing materials. I also try to reserve at least 4 hours a day for deep work - it’s crucial for generating new ideas and creating valuable content and product specifications.

What attracted you to join Aibidia?

Aibidia is a unique company - it brings together the transfer pricing world, where I belong, and the start-up world, which is very interesting and exciting for me. It also has great founders, a unique team, and products. It was a no-brainer if I should join Aibidia 🙂 **

What was the moment you knew you’d made the right decision to work here?

Even before I started working for Aibidia, they invited me to join their integration event in Lapland. That’s when I met the team and realized these are great bright people with whom I’d love to work. Never regretted my decision.

What keeps you waking up every morning and motivates you?

I really feel the impact of my work - when I come up with a new idea or solution, it gets built and scales very quickly - so I can make the world better.

What are you most proud of?

I am proud of some fundamental changes that I brought to Aibidia - like the content production process, knowledge management, and new product ideas. I feel like those changes will have a long-term positive impact on the company.

What’s something that happened that can only happen here at Aibidia?

We sometimes discuss new ideas in the sauna. Quite a unique experience for someone from outside Finland 🙂

Where have you seen our company values in action?

Aibidians are free to speak up, regardless of their position in the company. Every voice is heard, and we value the idea's substance, not where it comes from.

How do our company values align with your own?

Another value that is crucial for me is integrity. Telling the truth and acting ethically in every situation is very important to me, and I appreciate that it’s in Aibidia’s DNA.

What would you like to say to your peer TP experts who are considering a career in digital transfer pricing?

First of all - digitalization is unavoidable, so being at the forefront is a strategically smart career choice.

At the same time, it’s also a very interesting and rewarding industry where you can grow and develop unique skills like data management, prototyping, and even programming.

And you shouldn’t be afraid of it - learning materials nowadays are great, and you don’t need technical IT background to become a digital TP expert.

Meet the authors

Author
Borys Ulanenko
Advisor to Aibidia and ArmsLength AI founder

Borys Ulanenko is a Digital Transfer Pricing Expert. Borys has more than 10 years of experience in transfer pricing, with a background in industry and consulting. In addition to advising Aibidia, Borys is the founder of the educational platform StarTax Education and the AI-driven solution ArmsLength.ai.

Borys is passionate about sharing his knowledge and experience with others. He loves explaining complex transfer pricing concepts in simple words and sharing his expertise with Aibidia and the tax community. He sees his mission in demystifying transfer pricing and making this exciting area of international tax available to everyone.

Transform your approach to transfer pricing now

Cancel anytime. Backed by TP experts.
7-day free trial
Set up instantly
Up-to-date, accurate answers
REPORTS

Employee stories: Borys Ulanenko

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

Download the report

Submit the form below to access your report.

By submitting this form, I confirm that I have read the Privacy Policy and agree to the processing of my personal data by Aibidia for the stated purposes.
Thank you! The report will be sent to your inbox.

Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study