Blog

Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

Blog

Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

Blog

Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

Blog

Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

Blog

Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

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Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

21.9.2020

I have been lucky to lead hundreds of cloud software development projects focused on automation across the healthcare and retail industries. When Aibidia CEO and Founder Hannu-Tapani Leppänen shared his vision of radically transforming the transfer pricing space, currently over-burdened with data-entry and document collation, I saw the same data and metadata driven challenges and opportunities that I have previously seen. I was sure that the same kinds of transformation I had driven before would again make a big impact. Given how little digital technology was deployed in support of transfer pricing, I saw Aibidia as one of the hardest but potentially most rewarding scenarios yet.

Now that I’m running the product development team at Aibidia, I’m excited that we’re developing software that offers “continuous compliance,” enabling transfer pricing experts to speak the same language in how transactions, documents, and agreements are all described. Using the “Three As” — AI, Automation, and Analytics capabilities, we fully standardize transfer pricing data as shown below in a depiction of our cloud software application.

Moreover, our approach standardizes the way transfer pricing content is described and adheres to the European Union and OECD Interoperability frameworks. In the same way this kind of standardization has led to efficiencies in banking, retail, healthcare, and other industries, Aibidia now makes this possible for transfer pricing.

Building on this work, it’s clear the next logical step is continuous compliance. It is somewhat simple and, at the same time, not very simple to provide a formal, technical description that cuts through legal, organization, semantic and technical layers. Aibidia is on a path to solve for this, which will lead to the same common internationally recognized language not only for transfer pricing experts but also for machine-to-machine communication API’s.

Together with my team, I’m very energized to bring this transformation to the tax teams of every multi-national organization, and to see the breakthrough gains in efficiency and value generation to come.

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REPORTS

Digital Transformation for Transfer Pricing: Creating a Common Language for Transfer Pricing

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

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Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
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While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
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We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study