Pia Honkala is an innovative and inspiring leader in the field of transfer pricing, currently serving as the Co-Head of Operational Transfer Pricing Product at Aibidia. With almost 15 years of hands-on experience within prominent multinationals and esteemed Big4 firms, Pia's wealth of knowledge adds incredible value to Aibidia’s customers. Past 5 years she has been focusing on operational transfer pricing, both at MNE and also at Aibidia.

Katarzyna Malarek-Penkala is a seasoned expert in transfer pricing, specializing in data management and operational transfer pricing strategies. Currently associated with the Transfer Pricing Centre Association, Katarzyna plays a pivotal role in shaping industry standards and best practices.

Borys Ulanenko is a Digital Transfer Pricing Expert. Borys has more than 10 years of experience in transfer pricing, with a background in industry and consulting. In addition to advising Aibidia, Borys is the founder of the educational platform StarTax Education and the AI-driven solution ArmsLength.ai.

Borys is passionate about sharing his knowledge and experience with others. He loves explaining complex transfer pricing concepts in simple words and sharing his expertise with Aibidia and the tax community. He sees his mission in demystifying transfer pricing and making this exciting area of international tax available to everyone.