Pia Honkala has been working in taxation and transfer pricing for almost 15 years. She began her career in 2010 at PwC as a transfer pricing consultant. From 2013 to 2020, Pia took on an in-house role, heading the transfer pricing department, where she was responsible for everything related to transfer pricing across 60+ jurisdictions. Pia joined Aibidia in 2020 to lead OTP custom projects and oversee the Professional Services team. Since the beginning of this year, she has moved to the product side, where she now co-heads Aibidia OTP product development. Pia holds a master's degree in Economics from Aalto University in Helsinki, Finland.

Katarzyna Malarek-Penkala is a seasoned expert in transfer pricing, specializing in data management and operational transfer pricing strategies. Currently associated with the Transfer Pricing Centre Association, Katarzyna plays a pivotal role in shaping industry standards and best practices.

Borys Ulanenko is a Digital Transfer Pricing Expert. Borys has more than 10 years of experience in transfer pricing, with a background in industry and consulting. In addition to advising Aibidia, Borys is the founder of the educational platform StarTax Education and the AI-driven solution ArmsLength.ai.

Borys is passionate about sharing his knowledge and experience with others. He loves explaining complex transfer pricing concepts in simple words and sharing his expertise with Aibidia and the tax community. He sees his mission in demystifying transfer pricing and making this exciting area of international tax available to everyone.