Blog

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

Blog

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

Blog

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

Blog

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

Blog

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

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Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

20.11.2020

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

Introduction

We have always been surrounded by data. What has changed in the last few years that has made data more relevant now than ever is, however, the ways in which we utilize this data. With social media, online activities, and digitization of our personal data, our information is being used to define how we interact with everything around us. In the corporate world, this use of data relates to artificial intelligence, improved analysis, predictions, and automation of processes. By affecting industries of all kinds, from service providers to healthcare, construction and finance, data is turning into the new oil. Nevertheless, data in and of itself is not a particularly useful thing. Data needs to first be generated, collected, stored, analyzed and finally used for machine learning and model building before some type of added value can be realized.

Structured Data and Transfer Pricing

In transfer pricing we are used to collecting and storing data from different legal entities and different departments. In most cases, this data ends up in disparate files and folders that are used later to generate transfer pricing documentation, incurring a significant manual work burden in the process. If the transfer pricing department is lucky, there is some type of logic behind the gathering, storage and processing of relevant data for transfer pricing purposes. Unfortunately, transfer pricing professionals usually work without a pre-established logic or methodology. Not because they want to perform their job in this way, but because they are more reactive than proactive. In a lot of cases they react to audits and tax administration requests, with each local file requiring days or weeks of work to be ready for an audit. Despite some lingering doubts, company tax departments are already realizing that this way of working is not sustainable. The secret of a sustainable transfer pricing compliance workflow is, therefore, pre-established work methods with structured data. Is such a thing achievable without automation? I personally do not think so.

A well-designed and structured automation tool for your transfer pricing data is the necessary framework for an efficient transfer pricing workflow. Any generation of transfer pricing documentation without structured data can, and likely will, turn into a nightmare or be obsolete in a couple of years.

Structured data helps the transfer pricing professional because it enables the ability to focus on relevant information and not on manual work. It reduces time that would be better used for strategizing, analyzing substance, mutual agreement procedures, advance price agreements and transfer pricing forecasting. Utilizing a structured data approach also minimizes the risk in audits and exchange of information among tax authorities through an appropriate management of for the whole group. Finally, the concept also allows quick validation reviews for transfer pricing adjustments in a proactive way.

Transfer Pricing professionals are being challenged by businesspeople to digitize processes and save costs, but the question for our purposes is: are all automation tools built on a notion of structured data? No, the market offers different approaches how appropriate one or the other is, will depend on the company long and short-term goals and how the specific solutions solves the transfer pricing challenges. What makes a tool powerful for transfer pricing processes is the amount of time that is saved in manual work, the validation possibilities that derives from the logic and structure of the tool, the analytics which help professionals move from tax language to business language and finally the capability of having the documentation in a machine readable format which is already required by some tax administrations and will be the future of transfer pricing compliance.

Conclusion

With respect to compliance processes, there will be always alternatives to get the job done; for transfer pricing purposes there are three typical different paths. The old unstructured manual method that tends also to be more expensive and time consuming than any other alternative. The middle ground solution, which involves establishing internal processes or implementing automation with unstructured data. Or, finally, the generation of documentation based on pre-establish logic and structured workflows that allow structured data to be the basis of transfer pricing success. It is clear, at least to me, that the third option is the best way to future proof your transfer pricing activities.

Meet the authors

Author
Brigitte Baumgartner Garcia
Co-Head of Compliance Product

Brigitte Baumgartner Garcia works as a Co-Head of Compliance Product at Aibidia. She has an extensive experience in all aspects of international transfer pricing and general compliance. Brigitte has a legal background with two Masters in Law in International Tax and European Tax respectively, the journey into working with structured data has changed her whole perspective on processes compliance and analysis. At Aibidia, Brigitte is happy to share that transformation and focuses on helping MNEs to automate documentation, risk assessment, and value creation analysis. Often Brigitte attends customer meetings to share her knowledge and train clients. Brigitte has been a member of the transfer pricing expert group at the Joint Transfer Pricing Forum (JTPF) since 2015. She loves attending industry events and often speaks on digital transfer pricing at international conferences and workshops.

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REPORTS

Brigitte Baumgartner Garcia — Aibidia Digital Transfer Pricing Advisor

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
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We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
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While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
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We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
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