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Top 5 Operational Transfer Pricing Challenges to Tackle

Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.

Blog

Top 5 Operational Transfer Pricing Challenges to Tackle

Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.

Blog

Top 5 Operational Transfer Pricing Challenges to Tackle

Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.

Blog

Top 5 Operational Transfer Pricing Challenges to Tackle

Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.

Blog

Top 5 Operational Transfer Pricing Challenges to Tackle

Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.

Why you should download

Why you should watch

Top 5 Operational Transfer Pricing Challenges to Tackle

27.5.2024
Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.
Top 5 Operational Transfer Pricing challenges

Operational transfer pricing (OTP) has arisen as a significant opportunity and challenge, involving the daily implementation, monitoring, and adjustment of transfer pricing.

Our recent webinar, "Deep Dive into Data Management and OTP – Insights from Aibidia's 2024 Report," featured a panel of experts who discussed these changes and how they will affect the future. The webinar provided valuable strategies for tackling OTP challenges, thanks to the expertise of Katarzyna Malarek-Penkala from the Transfer Pricing Centre Association, Pia Honkala from Aibidia, and Borys Ulanenko, advisor to Aibidia and founder of ArmsLength AI.

To watch the full webinar, click here.

Based on insights from Aibidia's recent industry survey and panel discussion, here are the top 5 Operational Transfer Pricing challenges to keep in mind as you look to excel at OTP:

1.     Establishing a single source of truth

Over half (54%) of companies surveyed said they still rely on multiple separate data sources for their OTP processes. This requires them to manually extract, organize, and improve the data, leading to a significant time investment. Smaller companies are more likely to have a single, robust data source. As you evolve your OTP capabilities, work towards integrating transfer pricing data into a centralized repository, leveraging initiatives like SAP S/4HANA migrations.

2. Bridging the gap between tax and finance

OTP is often in a gray area between tax/transfer pricing and finance/accounting. Tax/transfer pricing sets policies and methods, while finance/accounting puts them into action.

An effective OTP manager needs to translate between the "economic language" of transfer pricing and the "accounting language" of finance to ensure policies are reflected properly in systems and processes. Collaboration is key.

3. Designing with implementation in mind

Transfer pricing policies and methodologies defined by tax are not always easy to implement in practice by finance teams. For example, policies based on complex profit level indicators like the Berry Ratio can be extremely difficult to put into practice.

When defining policies, TP managers need to work closely with OTP managers to ensure they are viable and sustainable. Implementation is not an afterthought.

4. Engaging stakeholders early and often

OTP is not just a compliance exercise - it has real impacts on how revenue and costs flow between entities and how profit margins look across the organization. Changes in transfer prices can impact various aspects, ranging from local statutory accounts to management bonuses.

So, it's critical to involve business unit finance, accounting, and other stakeholders early when making adjustments. Socialize impacts to get buy-in.

5. Leveraging technology wisely

Excel is still the most common tool for executing OTP, but it reaches its limits as complexity grows. Using the right Operational Transfer Pricing technology can help improve efficiency and control, particularly when built on a centralized data model.

But technology alone is not a silver bullet.

An effective solution requires the right mix of defined processes, skilled people, and well-implemented digital tools.

Navigating the Operational Transfer Pricing challenges

By proactively addressing these key challenges, multinationals can evolve from reactive and slow-moving approaches to become agile, with complete control and visibility across their transfer pricing landscape, enabling them to outperform the competition.

We want to thank Katarzyna Malarek-Penkala, Pia Honkala and Borys Ulanenko for sharing their expert insights on data management and operational transfer pricing strategies.

To watch the full webinar, click here.

Meet the authors

Author
Borys Ulanenko
Advisor to Aibidia and ArmsLength AI founder

Borys Ulanenko is a Digital Transfer Pricing Expert. Borys has more than 10 years of experience in transfer pricing, with a background in industry and consulting. In addition to advising Aibidia, Borys is the founder of the educational platform StarTax Education and the AI-driven solution ArmsLength.ai.

Borys is passionate about sharing his knowledge and experience with others. He loves explaining complex transfer pricing concepts in simple words and sharing his expertise with Aibidia and the tax community. He sees his mission in demystifying transfer pricing and making this exciting area of international tax available to everyone.

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REPORTS

Top 5 Operational Transfer Pricing Challenges to Tackle

Discover the top 5 Operational Transfer Pricing (OTP) challenges in 2024, based on insights from Aibidia's webinar. Addressing these challenges can help multinational companies become more agile and improve control over their transfer pricing practices.

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study