Webinars

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Webinars

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Webinars

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Webinars

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Speaker
Sunny Bilaney
Digital Transfer Pricing Leader, Asia-Pacific region

Sunny Bilaney is a Digital Transfer Pricing Leader, in the Middle East & APAC region at Aibidia Ltd. Sunny is an International Tax and Transfer Pricing expert with 14 years of experience.

Speaker
Hany Elnaggar, CA, M.Sc.
Associate Partner – WTS Dhruva (ME&GCC)

Nominated by ITR “International Tax Review” for In-house Tax Director of the year for 2022. Member of Emirates Association for Accountants & Auditors “Emirates AAA”. Hany holds master’s degree in accounting and is a certified accountant “CA”.

Webinars

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Why you should download

Why you should watch

Getting ready for UAE transfer pricing regulations

30.5.2023
UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.
Watch our webinar to learn how to take your transfer pricing to the next level with the help of digital technology.

Forewarned is forearmed! UAE Transfer Pricing Regulations are changing. Thus, businesses need to be prepared for the upcoming regulations. Watch our informative webinar as we provide valuable insights based on global best practices and practical guidance.

In this engaging webinar, experienced tax and transfer pricing professionals Hany Elnaggar and Sunny Bilaney will provide valuable insights on key topics, including:

  • Phases of Transfer Pricing life cycle;
  • How should multinational companies prepare for each phase;
  • Practical strategies for successful design and implementation of TP policy and the role of technology to ensure its seamless implementation and monitoring;
  • Essential steps for ensuring transfer pricing compliance in the coming days and how technology can help in undertaking compliance; and
  • How to be future-proof for transfer pricing audits?

Whether you are a tax, a transfer pricing, a finance professional, or simply interested in staying up-to-date with the latest tax developments in the Middle East or UAE, this webinar is tailored for you.

Don’t miss out on this unique opportunity to stay ahead of the TP game!

Meet the authors

Speaker
Sunny Bilaney
Digital Transfer Pricing Leader, Asia-Pacific region

Sunny Bilaney is a Digital Transfer Pricing Leader, in the Middle East & APAC region at Aibidia Ltd. Sunny is an International Tax and Transfer Pricing expert with 14 years of experience. Before joining Aibidia, Sunny worked mainly with PwC and KPMG.

Sunny has authored 3 books on tax and transfer pricing. He also regularly contributes articles to internationally renowned publications such as IBFD, Tax Notes, Thomson Reuters, and Taxmann.

Speaker
Hany Elnaggar, CA, M.Sc.
Associate Partner – WTS Dhruva (ME&GCC)

Nominated by ITR “International Tax Review” for In-house Tax Director of the year for 2022
Member of Emirates Association for Accountants & Auditors “Emirates AAA”

Hany holds master’s degree in accounting and is a certified accountant “CA”. He has more than 20 years of tax experience in various industries in the GCC, Middle East & Turkey, and Africa with an extensive experience in direct and indirect tax, international tax planning, TP, CbC reporting, BEPS, PE profit allocation, creating and establishing tax departments and VAT implementation leader for GCC.

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REPORTS

Getting ready for UAE transfer pricing regulations

UAE Transfer Pricing Regulations are coming soon. Watch our informative webinar to gain valuable insights based on global best practices and practical guidance to be ready when the new tax laws will take effect.

Hereʼs Why You Should Get the Report

0

See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

0

Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

0

Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study