Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Blog

Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

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Aibidia’s Brand Evolution: Enabling Healthy Global Business

29.11.2023
As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Our mission remains the same, but with our new brand, we’re amplifying our narrative around the future we’re building – a future where customers can work in a single, connected platform. Our new brand symbolizes a step forward towards a world where cross-border business management flourishes and everyone wins.

Why Did the Brand Change?

Reflecting on our journey, it's remarkable to see how far Aibidia has come since our inception in 2018. We started with a vision to revolutionize the transfer pricing sector, addressing the time and cost burdens that have historically plagued this industry. Our initial focus was on compliance, ensuring that multinational businesses could meet regulatory requirements, but as we grew, we saw the need for a more comprehensive approach to cross-border business management.

Today, Aibidia offers a holistic, end-to-end platform, celebrated by customers and supported by recent Series A funding and significant client wins. Leading multinational businesses now benefit from our solutions' tangible impact and value - from streamlined compliance and process efficiency to real-time monitoring of profit levels and centralized transfer pricing knowledge. Our growth signifies our continuous evolution.

The Heart of Our Brand: Healthy Global Business

Our refreshed brand embodies our commitment to enabling healthy global business. This might sound complex, but at its core, it's about helping leaders of the world’s largest multinationals make better, more informed decisions for their company, their customers and their community.

Our Vision and Mission Reimagined

We are enabling healthy global business with an end-to-end data platform that addresses transfer pricing challenges and establishes a common language for cross-border business management.

Our updated mission focuses on two key areas:

  1. Making better decisions: We equip leaders with the necessary tools and insights to make informed decisions in the complex international business world. We enable connected and better decision-making through a single platform.
  2. Sustaining thriving businesses: Our focus extends beyond immediate business needs. We aim to help international organizations manage their responsibilities to their company, customers, and the wider community. This holistic approach is vital for sustainable growth and making a positive contribution to the global economy.

We are revolutionizing the approach to international tax, transfer pricing, and cross-border business management. This new approach is necessary in today’s complex and interconnected world. And Aibidia is here to deliver it.

The Path Ahead

As we look ahead, our mission is clear. We are not just providing a platform. We are creating a new, common language for cross-border business management, one that gives organizations the ability to take full control of their business.

We are committed to continuous innovation, deepening our engagement with customers, and leading the world’s largest companies into a new way of approaching cross-border business. As we embark on this next phase of our journey, I am grateful for the trust and support of our customers, partners, and team members.

Together, we are not just witnessing change - we are driving it. 

Here’s to a future - a future where Aibidia leads the way in enabling healthy global business.

Meet the authors

Author
Hannu-Tapani Leppänen
CEO & Founder

Hannu-Tapani Leppänen is the CEO and founder of Aibidia. With over twenty years of experience in international tax advisory, Hannu-Tapani is a true professional in his field.  He began his career as a manager at EY, where he gained valuable insights into the complexities of international tax. Hannu-Tapani is also the founder of Alder and Sound, a Finnish transfer pricing advisory firm. In founding Aibidia, Hannu-Tapani brings his vast knowledge of transfer pricing and his passion for innovation to revolutionize the industry, giving multinationals end-to-end visibility and automating compliance.

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Aibidia’s Brand Evolution: Enabling Healthy Global Business

As the founder and CEO of Aibidia, I’m thrilled to announce an exciting milestone in our company’s journey – the launch of our refreshed brand. This isn’t just about introducing a new look, it’s a deeper reflection of our commitment to our core mission: tackling the complex challenges that come with cross-border business.

Hereʼs Why You Should Get the Report

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See how peers are adapting to global change

Understand how 140+ MNEs and advisory firms are responding to shifting regulations, heightened audit scrutiny, and technology-driven change, and where your approach stands in comparison.

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Learn how others are driving compliance

Explore the approaches to resourcing, data management, and operational transfer pricing that teams are using to tackle growing workloads.

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Identify emerging trends shaping the profession

Gain insight into how AI, automation, and operating models are redefining transfer pricing, so you can plan for the skills, tools, and processes youʼll need next.

Insights

What youʼll learn inside the Aibidia report 2025

The rising cost of tax scrutiny
01

The rising cost of tax scrutiny

Heightened tax authority demands are driving up the time and money TP teams spend on audits. Companies with stronger documentation processes, centralised data, and proactive OTP practices are better positioned to contain both costs and risk.

02

The state of OTP maturity

Only 35% of companies have a well-defined OTP process, while 24% have none at all. Barriers to OTP maturity include poor data access, complex business models, and limited coordination between tax, finance, and IT.

03

The importance of structured data

With 72% of companies in fragmented data environments, the report shows how centralised data helps TP teams insource more processes, ensure consistent compliance, and handle audits more efficiently.

04

Technology and AI adoption in practice

42% of MNEs are investing in specialist software, reducing reliance on traditional tools. AI interest is steady rather than explosive, hinting that TP teams need clean, structured data before advanced analytics can add value.

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Expert insights

Structured, reliable data is essential for executing a consistent, defensible transfer pricing strategy. Common barriers to structured data include siloed legacy source systems, unclear data ownership, and inconsistent definitions across entities and functions.

Prasad Parwidala
Head of Professional Services, Aibidia
Read the case study

We see significant variation in OTP maturity across companies. In many cases, if existing processes appear to work, there’s less motivation to change. However, where we see this changing, is within MNEs that have faced increased scrutiny or operate with more complex structures.

Pia Honkala
Global Commercial Head - Operational Transfer Pricing, Aibidia
Read the case study

While there are many challenges in accessing the right data for TP calculations and analysis, one of the most significant barriers to OTP adoption can be the misalignment of KPIs between Finance and Tax teams.

Marlon Manto
Director, Transfer Pricing Advisory, Aibidia
Read the case study

We’re seeing practical AI adoption in areas such as navigating country-specific documentation requirements, researching transfer pricing methods, comparing jurisdictional rules, and tracking global compliance timelines.

Maria Helander
VP Product, Aibidia
Read the case study