Aibidia is pleased to announce the appointment of Brian Tully as Chief Revenue Officer, strengthening the company’s leadership team at a time of increasing regulatory pressure and transformation in the transfer pricing landscape.

Brian brings deep experience across enterprise software, tax technology and the transfer pricing domain. During his time at Thomson Reuters, he led the transfer pricing division, launching one of the markets first end-to-end transfer pricing solutions and supporting multinational organizations, accounting firms, and tax authorities globally.

This experience gives him a practical understanding of the challenges tax teams face today, from managing fragmented data and documentation to navigating increasing audit scrutiny, and what it takes to build more scalable, controlled transfer pricing operations.

“When I last worked in transfer pricing, the direction of travel was already clear, more scrutiny, more data, and more complexity. Returning to the space now, those pressures have accelerated dramatically. Tax teams are being asked to do more, faster, and with greater precision than ever before.”

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This shift is driving a fundamental change in how transfer pricing is managed. Transfer pricing is moving from a periodic compliance exercise to a continuously managed, data-driven process. Traditional, fragmented approaches built around spreadsheets and disconnected processes are no longer sufficient to meet the demands of modern compliance and audit defence. For many organizations, the current operating model is no longer fit for purpose.

Aibidia is built for this shift, giving tax teams a unified platform to manage transfer pricing across documentation, data, and operations in a more controlled and scalable way.

“What drew me to Aibidia is the opportunity to help tax teams move from reactive, manual processes to a more automated and controlled model," Brian added. "There is a clear need to reduce compliance burden while giving organisations greater visibility and control over their global transfer pricing position. With Aibidia’s scaling data architecture, data models and AI integration, the technology is finally ready to provide meaningful value for transfer pricing experts. It’s an exciting time to work closely with transfer pricing experts.”

Brian’s appointment reflects Aibidia’s continued investment in growth as demand increases for more scalable, data-driven approaches to transfer pricing. He will focus on expanding Aibidia’s global footprint, strengthening relationships across the ecosystem, and supporting organisations as they modernise their approach to compliance and operational transfer pricing.

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