September 9, 2025 – AI-powered fintech Aibidia today announced two major milestones: the release of its latest Industry Report on The State of Transfer Pricing and the appointments of Roy M. Martin, Partner at WELM Ventures and former CEO & President of Thomson Reuters, to its Board of Directors, and John McSorley as Strategic Advisor. Together, these developments reinforce Aibidia’s mission to deliver the world’s first end-to-end AI-powered platform for managing global transfer pricing and cross-border tax compliance.

‍
Transfer Pricing Under Pressure: New Insights from Industry Report

The 2025 report reveals a profession under intensifying pressure, with both audit workloads and costs rising steeply. Half of respondents now spend 50 to 200 hours on audit response (up from a third year-on-year), while an equal share report costs between USD 50,000 and 500,000 (up from 39% last year). At the upper end, a growing number of companies are spending more than $1 million, and the proportion facing costs above $2 million has increased 4-fold year-on-year.

These findings underscore the importance of robust documentation, streamlined processes, and readiness, not only as best practice, but as essential to containing escalating cost exposure. As a result, strengthening audit defense has become the leading transfer pricing priority for multinational enterprises.

“Transformation happens faster when we learn from each other. From intensified audit pressure and the global uncertainty around Pillar Two to accelerating regulatory demands and rising expectations for data transparency, tax professionals and finance leaders are facing a more complex, more accountable operating environment than ever before, and are being asked to do more, faster, and with greater transparency,” said Hannu-Tapani Leppänen, Aibidia’s CEO and Founder.
‍

Automation is also rising to the top of the agenda. 63% of respondents plan to prioritize automation of their transfer pricing processes in 2025, yet adoption remains fragmented. Most teams continue to implement tools on a case-by-case basis, and only 1% have embraced end-to-end platforms. Data remains the main barrier, with 44% citing difficulties in gathering high-quality information, particularly for operational transfer pricing.

‍

Strengthening Leadership: Board and Advisory Appointments

Roy M. Martin joins Aibidia’s Board of Directors, bringing decades of leadership across the tax, legal, and technology industries, including his tenure as CEO and President of Thomson Reuters Tax & Accounting, where he oversaw the company's global tax and regulatory businesses. Today, as Partner at WELM Ventures, he also brings deep expertise in venture capital and scaling transformative companies.

"We really like businesses that make complexity simple for customers. Aibidia is a leader in providing revolutionary software and AI-driven tools which enable multinational corporations to manage transfer pricing strategies and compliance efficiently, and as a result, optimize their effective tax rates on a global basis.  It's a big idea, and in a world of increasing tax and tariff complexity, it's becoming essential for corporate tax and finance departments," said Mr. Martin.

John McSorley joins as Strategic Advisor, adding nearly two decades of international tax and transformation leadership. He previously served as the EMEA leader for Operational Transfer Pricing at PwC and has held senior in-house global tax roles at Fortune 100 and private equity–backed companies. He is also the co-founder of ilumis, a tax technology group focused on delivering practical solutions for today’s tax and finance leaders.

“I’ve been watching Aibidia’s trajectory for some time, and what excites me is that it’s not just another tool: it’s a real solution to a real problem. Transfer pricing has been stuck in outdated processes for too long, and Aibidia brings speed, automation, and impact to the areas that need it most. This is a product built for real-world delivery by a team that knows how to execute. I’m thrilled to be involved,” said Mr. McSorley.

“We are honored to welcome Roy and John to Aibidia. Roy’s leadership and global perspective will be invaluable as we scale internationally, particularly in the US, while John’s deep expertise in operational transfer pricing and transformation brings additional strength to our strategy and product execution. Together, their experience supports our vision to build an ecosystem of solutions that give multinational enterprises true strategic control of their cross-border business - making transfer pricing just happen”, ” said Hannu-Tapani Leppänen, CEO and Founder of Aibidia.
‍

About Aibidia

Aibidia is a Finnish fintech company providing AI-powered transfer pricing management solutions to multinational corporations. Aibidia's platform automates complex calculations, risk assessments, and scenario modeling, helping companies optimize their tax strategies and ensure compliance. The company serves over 100 multinational clients with an average revenue of €7 billion. For more information, visit Aibidia.com.